Eco offensive pays off
For the second consecutive year we surpass our goals regarding the number of eco-labelled and ecological fish products in our sales range. Now we are setting our goals even higher for 2012.
Our company lives off the sea and depends upon a good aquatic environment. So, naturally we want to protect the environment. The most efficient way for us to contribute to a good environment and sustainable fishery is to invest in the sales of eco-labelled products.
Number of eco products doubled
We are happy that our eco goals in this area have been reached and surpassed over the past two years. For 2010 our goal was that 5% of our sold products would be either MSC certified or organic. We reached all of 8%. For 2011 we raised the goal to 10%, only to land on 16% eco-labelled products!
Proud but not satisfied
We are proud that we have been able to reach and surpass our already high goals, and do it with knobs on. We are, however, far from done with our eco goals. For 2012 we aim at an even higher number of MSC certified and organic products in our sales range.
In a year’s time, we will know whether we have succeeded for the third consecutive year.
Toward new eco goals! Toward new green goals!